Napa Producers agree to stop using "Port" on labels
5 February 16
Three Napa Valley producers have voluntarily agreed to stop using the term Port on their fortified wine labels
Napa Valley producers have agreed to stop using the term “Port” on their fortified wine labels “out of respect for the NVV’s efforts to protect winemaking place names” and winemakers in the Douro – the world’s oldest denominated wine region where Port is made”. “Protecting the Napa name and preventing consumer confusion are top priorities for the NVV,” said Emma Swain, incoming chair of the board of the 525-plus member organization and CEO of St. Supéry Estate Vineyards & Winery. “If we’re asking other regions to respect our name, we’ve got to walk the talk. We applaud these three member wineries for doing the right thing and we encourage other vintners to follow suit.” The announcement was made at the Napa Valley Vintners Annual Meeting, at which Vincent Perrin, director general of the Comité Champagne (CIVC), delivered the keynote address. Read the full article here.