News
Frederico Falcão elected president of ViniPortugal
Economy
2 June 20
Frederico Falcão is the new president of the Board of ViniPortugal, the Interprofessional Association of the Portuguese Wine Industry and the entity managing the brand Wines of Portugal. The new leader succeeds Jorge Monteiro in the association’s executive presidency.
The new governing bodies for the 2020/2023 triennium were elected at the General Assembly that took place last Wednesday, May 27 th , at the facilities of CNEMA, in Santarém. ViniPortugal’s Board led by Frederico Falcão also includes Jorge Basto Gonçalves, Chairman of the Board of Directors of Fenadegas (Portuguese Federation of Winery Cooperatives), representing Production, and João Gomes da Silva, Marketing and Sales Administrator at Sogrape Wines, representing Trade. Born in Chamusca, Ribatejo region, Frederico Falcão has a degree in Agronomy from the University of Évora, with a postgraduate degree in Oenology from the Catholic University of Portugal in Porto. He developed his career as a winemaker in several wineries – Esporão, Companhia das Lezírias, Pegos Claros and Fundação Abreu Callado. Between 2012 and 2018 Frederico Falcão was president of the IVV – Instituto da Vinha e do Vinho, the Portuguese wine authority, having been the youngest president of this institute. Between 2018 and 2019 was CEO of Bacalhôa winery. “It is with great satisfaction that I assume the leadership of ViniPortugal. It is an association I know quite well, which has been developing a very meritorious work in the promotion of Wines of Portugal at a global level and it is on this path that I intend to continue in the coming years, putting even more energy to try to help the wine sector to grow more rapidly.”, said Frederico Falcão. The new president of ViniPortugal points out three priorities for this mandate: creating an observatory for international markets; reinforce the focus on training economic agents and promote more actions to enhance Portuguese wines in the international market, seeking to increase the average price per bottle. Responding to the challenges posed to Portuguese wines by the Covid-19 pandemic is another priority.
Lastest News

9 September 21

Wines of Portugal is one of the sponsors of the Danish Association of Sommeliers

Wines of Portugal is one of the sponsors of the Danish Association of Sommeliers in 2021.

Read more about the Danish Sommeliers Association here: https://sommelier.dk.

Read more

Events

8 September 21

Wines of Portugal participates in the 5th Global Wine Tourism Conference

The 5th Global Wine Tourism Conference this year takes place in Portugal, from the 8th to the 10th of September, in Monsaraz.

Wines of Portugal collaborates with Portugal’s Tourism Institute in this initiative through the organization of a Masterclass, which will take place on the first day of the event (September 8th), from 12:00 to 14:30, where there will be a Wine Tasting of the 14 Portuguese Wine Regions addressed to around 50 international participants who will be at the Conference.

Read more
Press ENTER to search or ESC to close
Cookies

Wines of Portugal uses cookies to enhance your online experience. By using this website you agree to our cookies policy.

More