News
Latest market information from Denmark and Sweden
Economy
7 May 20
Ehrenberg Sørensen Kommunikation did a survey, in Denmark and Sweden with several wine importers and distributor to get the latest market information.
The summary of these interviews are as follows: Denmark: > What impact has the crisis had on sales? - All sales to the restaurant are stopped. But instead, they are very successful in selling to individuals - and in particular on digital platforms. - Supermarket & wine shops: stagnating or even increasing in some outlets. - Online sales: Strong growth (+200 to 250%) - Only the Horeca sector is a problem, which should be resolved as soon as restaurants and bars open. > Has the pattern of consumer spending changed? - We have clearly seen an increase in sales to individuals. The feeling is that many people sit at home and enjoy wine more often these days. - We also have info of what they consume more quality wines than before (the consumer is delivering at home now that they can not go out). > Did you develop new initiatives during these periods? - Additional discounts - Tasting box sale. The wines are then commented directly online by the producers on a closed forum in which you can participate if you have purchased this tasting box. Sweden: > All shops and restaurants are open - Shops and restaurants must respect precautionary measures -> Distance of customers to be respected at the cash desks of the stores -> Ban on crowding customers in a restaurant (every second table must be empty) > The Swedish monopoly stores are currently selling even more wine than usual because people are going out less > But hotel & restaurant crisis, since people go out much less to eat and drink - A little less true now with the arrival of spring and the restaurant / cafe terraces which opened last weekend where people are crowded together as if nothing had happened. - Take away food delivery and home delivery have exploded Cultural and professional activities involving more than 50 people are prohibited > Wine consumption level - Home consumption, including for wine, is increasing sharply - Out-of-home consumption decreasing in March and early April; however, people seem to have stopped following the recommendations since the dawn of the summer; the terraces are filled with people Besides this, attached you will also find a general Corona virus situation report for Denmark, Sweden and Germany that Ehrenberg Sørensen Kommunikation also cover. More information here.
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29 November 24

Fórum Anual dos Vinhos de Portugal 2024 - Apresentações

A ViniPortugal realizou Fórum Anual dos Vinhos de Portugal no Teatro José Lúcio da Silva, em Leiria, no dia 28 de Novembro.

O Programa deste ano debateu a “Situação actual do sector”, abordou o “Plano Estratégico 2030”, a apresentação pelo IVV dos dados mais recentes das Exportações bem como a evolução do mercado nacional. Como habitualmente dermos a conhecer os Planos Sectoriais de Promoção Internacional para o ano de 2025, articulados entre a ViniPortugal e as Entidades Certificadoras.


10h30: Abertura (Frederico Falcão, Presidente da ViniPortugal)

10h45: Os Mercados dos Vinhos de Portugal (Maria João Real Dias, IVV)

As Exportações 2023 e 2024: dados mais recentes

O Mercado Nacional: evolução, expectativas e condicionantes

11h15: “Plano Estratégico 2030” (Frederico Falcão, Presidente da ViniPortugal)

11h45: Debate

12h00: “Situação actual do sector”

Moderação: ViniPortugal

Oradores: Jorge Monteiro (ACIBEV), Luis Mira (CAP), António Mendes (FENADEGAS), Francisco Toscano Rico (ANDOVI)

13h10: O Enoturismo(Lídia Monteiro, Turismo de Portugal)

13h30: Almoço

15h00: Campanha VITÆVINO (Ana Isabel Alves, ACIBEV)

15h15: Mesa Redonda Plano de Marketing e Promoção para 2025

Oradores: IVDP, CVRs e ViniPortugal

Plano IVDP

Plano CVR Vinhos Verdes

Plano CVR Dão

Plano ViniPortugal

16h40: Debate

16h55:Entrega de prémios CNOIV

Prémio Distinção CNOIV 2024- ENOLOGIA

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17h30: Encerramento do Fórum (Francisco T. Rico, Presidente da ANDOVI; João Moura, Sec. Estado da Agricultura)


Conforme em anos anteriores, o Fórum Anual Vinhos de Portugal 2024 foi transmitido em canal aberto no Facebook da ViniPortugal e no YouTube Wines of Portugal.


Poderão assistir em:

YOUTUBE | Fórum Anual Vinhos de Portugal 2024

https://youtube.com/live/48ick-TiDW4?feature=share

FACEBOOK | Fórum Anual Vinhos de Portugal 2024

https://fb.me/e/4jNprgKG5


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