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Portugal strengthens promotion on the German market
Awards
6 November 19
Portuguese wines will be available taste and discover at Forum Vini, from 8th to 10th November
From 8th to 10th November, the Portuguese producers will be in Forum Vini, an international reference wine fair in Munich. This is an opportunity to taste and experience the quality of Portuguese wines among the 9,500 visitors expected at the event, which includes professionals from the sector and media. Germany is one of the main traditional markets for still wines and one of the priority destinations of the Wines of Portugal brand promotion strategy. Adega Ponte Lima, Casa Santos Lima, Esporão, Filipe Palhoça Wines, Juliana Kelman Wines, Quinta do Paral, Casa Romana Vini, Ravasqueira Hill and Wines and Winemakers by Saven will be at the event. In addition to the opportunity to discover the Portuguese wines, visitors will be able to learn more about the national wine reality by participating in two seminars led by David Schwarzwalder, journalist and wine expert: “Lisbon and the surrounding wine regions” 8, and “Portugal's complex white wine world”, on November 9th. Forum Vini is an international wine fair, established since 1985 and organized by the German editorial group Meininger, which has about 300 exhibitors. Germany is a strategic market for the “Wines of Portugal” brand, integrating the top-10 of the main Portuguese wine destination markets. In 2018 Portuguese wines had a positive performance in this market, with a growth of 7.5% in value, 5% in volume and a 2.4% increase in the average price in 2018 compared to 2017. Portuguese wines are increasingly a trend in international markets. According to a study developed in 2018 by the University of Geisenheim for ProWein, about a quarter of German expert’s surveyed plan to include Portuguese wines in their portfolio in the future. Broadening the scope of analysis, the study reveals that one in five specialized retailers and wine importers places Portugal at the top of its priorities to complement the product range of its portfolio, putting Portugal for the first time at the top of the list preferences of Central European retailers and importers.
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29 November 24

Fórum Anual dos Vinhos de Portugal 2024 - Apresentações

A ViniPortugal realizou Fórum Anual dos Vinhos de Portugal no Teatro José Lúcio da Silva, em Leiria, no dia 28 de Novembro.

O Programa deste ano debateu a “Situação actual do sector”, abordou o “Plano Estratégico 2030”, a apresentação pelo IVV dos dados mais recentes das Exportações bem como a evolução do mercado nacional. Como habitualmente dermos a conhecer os Planos Sectoriais de Promoção Internacional para o ano de 2025, articulados entre a ViniPortugal e as Entidades Certificadoras.


10h30: Abertura (Frederico Falcão, Presidente da ViniPortugal)

10h45: Os Mercados dos Vinhos de Portugal (Maria João Real Dias, IVV)

As Exportações 2023 e 2024: dados mais recentes

O Mercado Nacional: evolução, expectativas e condicionantes

11h15: “Plano Estratégico 2030” (Frederico Falcão, Presidente da ViniPortugal)

11h45: Debate

12h00: “Situação actual do sector”

Moderação: ViniPortugal

Oradores: Jorge Monteiro (ACIBEV), Luis Mira (CAP), António Mendes (FENADEGAS), Francisco Toscano Rico (ANDOVI)

13h10: O Enoturismo(Lídia Monteiro, Turismo de Portugal)

13h30: Almoço

15h00: Campanha VITÆVINO (Ana Isabel Alves, ACIBEV)

15h15: Mesa Redonda Plano de Marketing e Promoção para 2025

Oradores: IVDP, CVRs e ViniPortugal

Plano IVDP

Plano CVR Vinhos Verdes

Plano CVR Dão

Plano ViniPortugal

16h40: Debate

16h55:Entrega de prémios CNOIV

Prémio Distinção CNOIV 2024- ENOLOGIA

Prémio Distinção CNOIV 2024- 1 VITICULTURA

Prémio Distinção CNOIV 2024- 2 VITICULTURA

Prémio Inovação CNOIV 2024

17h30: Encerramento do Fórum (Francisco T. Rico, Presidente da ANDOVI; João Moura, Sec. Estado da Agricultura)


Conforme em anos anteriores, o Fórum Anual Vinhos de Portugal 2024 foi transmitido em canal aberto no Facebook da ViniPortugal e no YouTube Wines of Portugal.


Poderão assistir em:

YOUTUBE | Fórum Anual Vinhos de Portugal 2024

https://youtube.com/live/48ick-TiDW4?feature=share

FACEBOOK | Fórum Anual Vinhos de Portugal 2024

https://fb.me/e/4jNprgKG5


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