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ViniPortugal promotes Portuguese wines in Chicago and New York
Economy
9 October 17
Charm meetings for importers, distributors, retailers and top sommeliers
ViniPortugal, the association responsible for the international promotion of the Wines of Portugal, will promote from 9 to 12 October a sequence of actions to create knowledge and raise awareness about the Portuguese wines close to the professionals and influencers of the wine sector in Chicago and New York. The objective is clear: to strengthen the presence of Portuguese still wines in its biggest export destination. The first stop is "Find Importer Event Chicago" on 9 October. Fifteen Portuguese producers that pretend to reinforce the presence in the US market will have the opportunity to establish bilateral meetings with 15 importers from different US states in sessions that will take place throughout the day. The wines under analysis were selected accordingly with a classification previously made by the wine tasting panel of the renowned magazine Wine & Spirits. On 10 October the Wines of Portugal will continue in Chicago to promote the event "Perspectives on Portugal - Chicago Trial". A total of 31 Portuguese producers, from different wine regions, will be given the opportunity to sample their wines with 100 trade professionals, including distributors, retailers and top sommeliers. The initiative program also includes two master classes presented by MS Evan Goldstein and Wines of Portugal Brand Ambassador, Eugénio Jardim, under the themes "A to Z: Portugal's eno-Alphabet Master Class" and "Portugal's Rock Stars: A crème de La Crème Master Class ". The participants will also be able to taste a selection of wines winners of the 2017 Wines of Portugal Challenge. On October 12, the attention is drawn to the public in New York, with two different actions. The first, entitled "Perspectives on Portugal – NYC Wine Tasting", follows the format of the event previously hold in Chicago, this time taking 100 trade professionals to taste wines from 40 Portuguese producers, from different regions of the country. ViniPortugal's promotional activities in New York end in the best possible way, with a special dinner. The "WineMaker Dinner" will be held in the renowned Aldea restaurant for an audience of 30 final consumers, who will have the opportunity to taste six Portuguese wines pairing Portuguese-influenced dishes. The dinner be presented by Evan Goldstein and Eugénio Jardim and the wine producers or wine tasters will have the opportunity to participate in the most interest part of the session: you will be able to present your wines by voice directly to the participants during the dinner. In 2016, the United States market became the largest export destination for still wines, with PDO (Protected Denomination of Origin) and PGI (Protected Geographical Indication) wines registering a very significant increase, which led this country to surpass Angola in the ranking leader. Last year, global sales of Portuguese wine to the North American market grew more than 8% to around 74.8 million euros.
Lastest News

Press Release ViniPortugal

Fórum Anual dos Vinhos de Portugal 2024 - Apresentações

A ViniPortugal realizou Fórum Anual dos Vinhos de Portugal no Teatro José Lúcio da Silva, em Leiria, no dia 28 de Novembro.

O Programa deste ano debateu a “Situação actual do sector”, abordou o “Plano Estratégico 2030”, a apresentação pelo IVV dos dados mais recentes das Exportações bem como a evolução do mercado nacional. Como habitualmente dermos a conhecer os Planos Sectoriais de Promoção Internacional para o ano de 2025, articulados entre a ViniPortugal e as Entidades Certificadoras.


10h30: Abertura (Frederico Falcão, Presidente da ViniPortugal)

10h45: Os Mercados dos Vinhos de Portugal (Maria João Real Dias, IVV)

As Exportações 2023 e 2024: dados mais recentes

O Mercado Nacional: evolução, expectativas e condicionantes

11h15: “Plano Estratégico 2030” (Frederico Falcão, Presidente da ViniPortugal)

11h45: Debate

12h00: “Situação actual do sector”

Moderação: ViniPortugal

Oradores: Jorge Monteiro (ACIBEV), Luis Mira (CAP), António Mendes (FENADEGAS), Francisco Toscano Rico (ANDOVI)

13h10: O Enoturismo(Lídia Monteiro, Turismo de Portugal)

13h30: Almoço

15h00: Campanha VITÆVINO (Ana Isabel Alves, ACIBEV)

15h15: Mesa Redonda Plano de Marketing e Promoção para 2025

Oradores: IVDP, CVRs e ViniPortugal

Plano IVDP

Plano CVR Vinhos Verdes

Plano CVR Dão

Plano ViniPortugal

16h40: Debate

16h55:Entrega de prémios CNOIV

Prémio Distinção CNOIV 2024- ENOLOGIA

Prémio Distinção CNOIV 2024- 1 VITICULTURA

Prémio Distinção CNOIV 2024- 2 VITICULTURA

Prémio Inovação CNOIV 2024

17h30: Encerramento do Fórum (Francisco T. Rico, Presidente da ANDOVI; João Moura, Sec. Estado da Agricultura)


Conforme em anos anteriores, o Fórum Anual Vinhos de Portugal 2024 foi transmitido em canal aberto no Facebook da ViniPortugal e no YouTube Wines of Portugal.


Poderão assistir em:

YOUTUBE | Fórum Anual Vinhos de Portugal 2024

https://youtube.com/live/48ick-TiDW4?feature=share

FACEBOOK | Fórum Anual Vinhos de Portugal 2024

https://fb.me/e/4jNprgKG5


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Press Release ViniPortugal

28 November 24

Fórum Anual dos Vinhos de Portugal 2024
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