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Wines of Portugal are heading to USA
Economy
31 May 16
ViniPortugal will promote two wine tastings in Boston and Seattle and two harmonized lunches in Los Angeles and Austin
USA remains the main market for Portuguese wines. For this reason, ViniPortugal will organize two wine tastings in Boston and Seattle - on 31 May and 7 June- and two harmonized lunches in Los Angeles and Austin to create awareness and raise knowledge about the Portuguese wines. According to the 2015 statistics, the Wines of Portugal grew by 16.3% in value and 7.6% in volume. The Boston wine tasting will be held on May 31, with 28 winemakers who will show the authenticity and diversity of the Portuguese indigenous grape varieties. The event will be initially destined to trade professionals, and after that will be open to wine lovers and enthusiasts. During the wine tasting is expected the participation of 300 consumers and professionals of USA trade in this market. Before the wine tasting will be held a seminar entitled "Modern Portugal: Exploring Contemporary Approaches, Classic Grapes and Exciting Wines". The seminar will be conducted by the Master Sommelier Evan Goldstein, is targeted to 50 professionals and includes the presentation of 10 wines. The Seattle wine tasting will be held on June 7 at The Rainier Club. It will also be preceded by a seminar and subsequently 18 Portuguese winemakers will present their wines to 150 trade professionals. ViniPortugal organizes for the first time, two wine lunches in Los Angeles and Austin, challenging two chefs - an American and a Portuguese - to harmonize 13 wines with the Portuguese and American cuisine. The goal is to demonstrate the versatility of the Portuguese wines, raising its awareness. The Master Sommelier Evan Goldstein will host the event, where 40 opinion leaders will be invited to taste the harmonization proposals. USA is a high-potential market with big opportunities for the Portuguese wines exports and for this reason is the market with highest investment for international promotion. It’s currently the 4th largest exporter of Portuguese wine and it’s interesting to note the positive progresses that the Portuguese wines have been received by the USA wine critics as well as the recent development of exports.
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Press Release ViniPortugal

Fórum Anual dos Vinhos de Portugal 2024 - Apresentações

A ViniPortugal realizou Fórum Anual dos Vinhos de Portugal no Teatro José Lúcio da Silva, em Leiria, no dia 28 de Novembro.

O Programa deste ano debateu a “Situação actual do sector”, abordou o “Plano Estratégico 2030”, a apresentação pelo IVV dos dados mais recentes das Exportações bem como a evolução do mercado nacional. Como habitualmente dermos a conhecer os Planos Sectoriais de Promoção Internacional para o ano de 2025, articulados entre a ViniPortugal e as Entidades Certificadoras.


10h30: Abertura (Frederico Falcão, Presidente da ViniPortugal)

10h45: Os Mercados dos Vinhos de Portugal (Maria João Real Dias, IVV)

As Exportações 2023 e 2024: dados mais recentes

O Mercado Nacional: evolução, expectativas e condicionantes

11h15: “Plano Estratégico 2030” (Frederico Falcão, Presidente da ViniPortugal)

11h45: Debate

12h00: “Situação actual do sector”

Moderação: ViniPortugal

Oradores: Jorge Monteiro (ACIBEV), Luis Mira (CAP), António Mendes (FENADEGAS), Francisco Toscano Rico (ANDOVI)

13h10: O Enoturismo(Lídia Monteiro, Turismo de Portugal)

13h30: Almoço

15h00: Campanha VITÆVINO (Ana Isabel Alves, ACIBEV)

15h15: Mesa Redonda Plano de Marketing e Promoção para 2025

Oradores: IVDP, CVRs e ViniPortugal

Plano IVDP

Plano CVR Vinhos Verdes

Plano CVR Dão

Plano ViniPortugal

16h40: Debate

16h55:Entrega de prémios CNOIV

Prémio Distinção CNOIV 2024- ENOLOGIA

Prémio Distinção CNOIV 2024- 1 VITICULTURA

Prémio Distinção CNOIV 2024- 2 VITICULTURA

Prémio Inovação CNOIV 2024

17h30: Encerramento do Fórum (Francisco T. Rico, Presidente da ANDOVI; João Moura, Sec. Estado da Agricultura)


Conforme em anos anteriores, o Fórum Anual Vinhos de Portugal 2024 foi transmitido em canal aberto no Facebook da ViniPortugal e no YouTube Wines of Portugal.


Poderão assistir em:

YOUTUBE | Fórum Anual Vinhos de Portugal 2024

https://youtube.com/live/48ick-TiDW4?feature=share

FACEBOOK | Fórum Anual Vinhos de Portugal 2024

https://fb.me/e/4jNprgKG5


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Press Release ViniPortugal

28 November 24

Fórum Anual dos Vinhos de Portugal 2024
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