News
Wines of Portugal travel to Brazil
Economy
15 April 16
The quality of Portuguese wines will be highlighted from North to South of Brazil.
From April to September will take place some initiatives to promote the Wines of Portugal in Brazilian market. The Roadshow includes several initiatives such as events, wine tastings and workshops that will be held from north to south of the country, in Rio de Janeiro, Curitiba, Florianopolis, Salvador, Maceio, Recife, Fortaleza, São Paulo and Porto Alegre. The Portuguese wine tastings will be open to the consumer public with entrance fee, and to the professionals and specialized press. The wine tastings start in the South - the Brazilian region with strongest wine tradition - at Curitiba, on April 11, with 21 winemakers, followed by Porto Alegre on April 13, with 15 producers and Florianopolis, on April 15, with 21 winemakers. They will present the diversity and high quality of the Portuguese wines. Brasilia will host the last wine tasting on May 18. The Roadshow in Brazil also embraces a strong educational commitment with the workshops, which also begin this month. After Rio de Janeiro, the workshop for Specialized Catering and Trade, level III will be held in Belo Horizonte, on April 27 at Centro Culinário Eduardo Maya. In April are also scheduled workshops in partnership with schools. The first of the three partnerships will be organized on April 28, with the Centro Culinário Eduardo Maya in Belo Horizonte. The food pairing potential of the Portuguese wines will be demonstrated through the incredible combination with very different dishes. Jorge Monteiro, ViniPortugal CEO, says "Brazil is currently experiencing an uncertainty about the future of its economy, however we believe on the one hand will be temporary and, on the other hand, we should take advantage of these moments, to strengthen the position and recognition of the Wines of Portugal. Probably, other countries, our competitors, may be restraining the promotional investments. If there is uncertainty about the future we must invest in this important market. "
Lastest News

Press Release ViniPortugal

Fórum Anual dos Vinhos de Portugal 2024 - Apresentações

A ViniPortugal realizou Fórum Anual dos Vinhos de Portugal no Teatro José Lúcio da Silva, em Leiria, no dia 28 de Novembro.

O Programa deste ano debateu a “Situação actual do sector”, abordou o “Plano Estratégico 2030”, a apresentação pelo IVV dos dados mais recentes das Exportações bem como a evolução do mercado nacional. Como habitualmente dermos a conhecer os Planos Sectoriais de Promoção Internacional para o ano de 2025, articulados entre a ViniPortugal e as Entidades Certificadoras.


10h30: Abertura (Frederico Falcão, Presidente da ViniPortugal)

10h45: Os Mercados dos Vinhos de Portugal (Maria João Real Dias, IVV)

As Exportações 2023 e 2024: dados mais recentes

O Mercado Nacional: evolução, expectativas e condicionantes

11h15: “Plano Estratégico 2030” (Frederico Falcão, Presidente da ViniPortugal)

11h45: Debate

12h00: “Situação actual do sector”

Moderação: ViniPortugal

Oradores: Jorge Monteiro (ACIBEV), Luis Mira (CAP), António Mendes (FENADEGAS), Francisco Toscano Rico (ANDOVI)

13h10: O Enoturismo(Lídia Monteiro, Turismo de Portugal)

13h30: Almoço

15h00: Campanha VITÆVINO (Ana Isabel Alves, ACIBEV)

15h15: Mesa Redonda Plano de Marketing e Promoção para 2025

Oradores: IVDP, CVRs e ViniPortugal

Plano IVDP

Plano CVR Vinhos Verdes

Plano CVR Dão

Plano ViniPortugal

16h40: Debate

16h55:Entrega de prémios CNOIV

Prémio Distinção CNOIV 2024- ENOLOGIA

Prémio Distinção CNOIV 2024- 1 VITICULTURA

Prémio Distinção CNOIV 2024- 2 VITICULTURA

Prémio Inovação CNOIV 2024

17h30: Encerramento do Fórum (Francisco T. Rico, Presidente da ANDOVI; João Moura, Sec. Estado da Agricultura)


Conforme em anos anteriores, o Fórum Anual Vinhos de Portugal 2024 foi transmitido em canal aberto no Facebook da ViniPortugal e no YouTube Wines of Portugal.


Poderão assistir em:

YOUTUBE | Fórum Anual Vinhos de Portugal 2024

https://youtube.com/live/48ick-TiDW4?feature=share

FACEBOOK | Fórum Anual Vinhos de Portugal 2024

https://fb.me/e/4jNprgKG5


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Press Release ViniPortugal

28 November 24

Fórum Anual dos Vinhos de Portugal 2024
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