News
Assign greater value to wine' was the slogan of Wines of Portugal Forum
Economy
26 November 15
Promotion Agenda for 2016, export analysis, challenges and opportunities in priority markets, Wine tourism and R&D themes were analyzed in Curia Palace Hotel
Wine exports grew by 3.5% in value to September, indicating that 2015 was a record year. This performance was supported by the rise in US and Canadian markets, which have offset the decline in Brazil and Angola. Sustained and concise growth of the last 12 years was one of the conclusions of the Wines of Portugal Forum that brought together the wine sector for discuss and analyze pressing topics and the presentation of the Promotion Agenda for 2016. During the Forum was analyzed the US market, characterized the consumer's profile and presented some examples of successful wines in US market. In this way the participants had a sense of the American consumer taste. It was also revealed a study about the sparkling wine that illustrated the state of the art of this product in Portugal and the growth potential of Portuguese exports to the world market. Assign greater value to wine was the challenge for the coming years. The different speeches highlighted the necessity of a concerted effort to increase the average price over quantity. Wines of Portugal won strong international recognition, notably at the prestigious US magazine, became influential in anchor markets, so this is the time to fortify the differential position of the Wines of Portugal.
Lastest News

9 September 21

Wines of Portugal is one of the sponsors of the Danish Association of Sommeliers

Wines of Portugal is one of the sponsors of the Danish Association of Sommeliers in 2021.

Read more about the Danish Sommeliers Association here: https://sommelier.dk.

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Events

8 September 21

Wines of Portugal participates in the 5th Global Wine Tourism Conference

The 5th Global Wine Tourism Conference this year takes place in Portugal, from the 8th to the 10th of September, in Monsaraz.

Wines of Portugal collaborates with Portugal’s Tourism Institute in this initiative through the organization of a Masterclass, which will take place on the first day of the event (September 8th), from 12:00 to 14:30, where there will be a Wine Tasting of the 14 Portuguese Wine Regions addressed to around 50 international participants who will be at the Conference.

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