Wines of Portugal set to conquer Canada
29 May 15
Wine tasting in Vancouver e Toronto, on June 4 and 9, will promote the Portuguese wine in this important market
The Wines of Portugal will be on the spotlight of the Canadian market. On June 4 and 9, the Portuguese wines will attend to Vancouver and Toronto. The first wine tasting will be held at 2 pm in PAL Studio Theatre – Rooftop, 581 Cardero Street and the second in The Burroughes Building – 639 Queen St W., 6th floor – Toronto and also starts at 2 pm. The Vancouver wine tasting will bring together 24 Portuguese winemakers and will pass from 2 pm to 5 pm. The main purpose is to promote the Portuguese wines to an audience of 150 wine experts, relevant trade that is important to captivate in order to to boost the position of domestic wines in this market. In Toronto 34 winemakers will present the diversity of the Portuguese wines, during a special wine tasting. From 2pm to 7 pm, the wine tasting is exclusively to wine professionals and from the 7pm to 9.30pm is addressed to the consumers.ruing the Toronto wine tasting will also be organized a seminary leaded by MS John Szabo, where will be presented 10 wines to 40 wine professionals. Canada remains one of the priority markets for the promotion of Portuguese wines. The statistics from the first quarter of 2015 are very motivating, as was pointed out an increase of 20.8% in value of exports. This is a very attractive market because imports most 60% of the consumed wines, and the Quebec, Ontario and British Columbia are the largest consumers, representing all together more than 75% of wine consumption. Portuguese wines won a market share in value of 2.5%, placing Portugal on the 9th place in volume and value.
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