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China receives Wines of Portugal
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9 April 15
Enhance the promotion of Portuguese Wines in this market during April: Roadshow promotion in three cities, organization of the Luxury Wine & Dine and training to 450 students
The Wines of Portugal’s promotion is focused on the Chinese market during the month of April. ViniPortugal organizes Luxury Wine & Dine a wine dinner in Beijing on 11th April, with the support of the China Association for Importers & Exporters of Wine & Spirits. From 13th April to 17th April the Wines of Portugal will be promoted in a set of actions, which include a grand tasting followed by seminars in each of the three cities: Qingdao, Dalian & Xi'an. In addition will occur other formations also in Beijing, Qingdao and Xi' an, in order to enhance the knowledge of WSET students, sommeliers, wine lovers and the final consumer. These actions are intended to cover about 500 students from Mainland China and are organized in partnership with the Asia Wine Service & Education Centre. ViniPortugal will be for the first time with the AWSEC to train a Level II course about the Wines of Portugal. Both the seminars and training activities are in charge of Wine Educator Marta Galamba. The second edition of Luxury Wine & Dine, on 11th April, is the result of the 2014 edition success. The main purpose is to position the high quality of Portuguese wines. It is a luxury event held at a reference restaurant in Beijing and aims to attract the interest of the most important industry professionals, opinion makers, journalists and wine critics. Jorge Monteiro, ViniPortugal CEO, says that "China is one of the markets where we promote the Wines of Portugal brand, by the way a difficult market, very dominated by French wines and where we have to invest a lot before we get visible results. These strategic activities aim to achieve notoriety and provide knowledge in the main stakeholder groups of this market. "
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Press Release ViniPortugal

7 January 25

INSCRIÇÕES DA 12ª EDIÇÃO DO CONCURSO VINHOS DE PORTUGAL JÁ SE ENCONTRAM ABERTAS
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Press Release ViniPortugal

29 November 24

Fórum Anual dos Vinhos de Portugal 2024 - Apresentações

A ViniPortugal realizou Fórum Anual dos Vinhos de Portugal no Teatro José Lúcio da Silva, em Leiria, no dia 28 de Novembro.

O Programa deste ano debateu a “Situação actual do sector”, abordou o “Plano Estratégico 2030”, a apresentação pelo IVV dos dados mais recentes das Exportações bem como a evolução do mercado nacional. Como habitualmente dermos a conhecer os Planos Sectoriais de Promoção Internacional para o ano de 2025, articulados entre a ViniPortugal e as Entidades Certificadoras.


10h30: Abertura (Frederico Falcão, Presidente da ViniPortugal)

10h45: Os Mercados dos Vinhos de Portugal (Maria João Real Dias, IVV)

As Exportações 2023 e 2024: dados mais recentes

O Mercado Nacional: evolução, expectativas e condicionantes

11h15: “Plano Estratégico 2030” (Frederico Falcão, Presidente da ViniPortugal)

11h45: Debate

12h00: “Situação actual do sector”

Moderação: ViniPortugal

Oradores: Jorge Monteiro (ACIBEV), Luis Mira (CAP), António Mendes (FENADEGAS), Francisco Toscano Rico (ANDOVI)

13h10: O Enoturismo(Lídia Monteiro, Turismo de Portugal)

13h30: Almoço

15h00: Campanha VITÆVINO (Ana Isabel Alves, ACIBEV)

15h15: Mesa Redonda Plano de Marketing e Promoção para 2025

Oradores: IVDP, CVRs e ViniPortugal

Plano IVDP

Plano CVR Vinhos Verdes

Plano CVR Dão

Plano ViniPortugal

16h40: Debate

16h55:Entrega de prémios CNOIV

Prémio Distinção CNOIV 2024- ENOLOGIA

Prémio Distinção CNOIV 2024- 1 VITICULTURA

Prémio Distinção CNOIV 2024- 2 VITICULTURA

Prémio Inovação CNOIV 2024

17h30: Encerramento do Fórum (Francisco T. Rico, Presidente da ANDOVI; João Moura, Sec. Estado da Agricultura)


Conforme em anos anteriores, o Fórum Anual Vinhos de Portugal 2024 foi transmitido em canal aberto no Facebook da ViniPortugal e no YouTube Wines of Portugal.


Poderão assistir em:

YOUTUBE | Fórum Anual Vinhos de Portugal 2024

https://youtube.com/live/48ick-TiDW4?feature=share

FACEBOOK | Fórum Anual Vinhos de Portugal 2024

https://fb.me/e/4jNprgKG5


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