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National wines promoted alongside the Portuguese Ambassadors
Economy
5 January 15
ViniPortugal performs tomorrow the presentation of the Wines of Portugal and a commented tasting about the main Portuguese grape varieties. The initiative is part of the Diplomatic Seminar and precedes the lunch also supported by Wines of Portugal.
The Wines of Portugal will be promoted near the Diplomatic Corps, during the second day of the Diplomatic Seminary on the theme “Projecting Portugal”. The event will start at 12.25 pm in Museu do Oriente, Lisboa. The presentation about “ViniPortugal and the Brand Strategy of Wines of Portugal” aims to increase awareness about the Portuguese wines. At the same time will be organized a commented tasting about the main Portuguese grape varieties. The Portuguese wines will be tasted during the lunch in harmonization with the gastronomic menu. As in previous years, ViniPortugal is associated to this meeting which brings together about 130 Ambassadors, Consuls and AICEP’s Delegates. The purpose is to promote the quality of Portuguese wines from the diplomatic corps, senior figures that represent Portugal all over the world and play an influential role, spreading the best of Portugal. Jorge Monteiro, ViniPortugal CEO, points out that “it’s extremely important to ensure a behavior identity between our Diplomatic Corps, Economic Advisers and the strategy implemented by the sector that performs the international promotion of our wines.The purpose is having them as partners on the promotion of Wines Portugal. The participation in the Diplomatic Seminar is an excellent opportunity to divulge, in front of a reference public, messages and values associated to the brand Wines of Portugal and present the main indigenous varieties, underlying that strategy. " The Diplomatic Seminar is an annual initiative of the Ministry of Foreign Affairs, which provides the meeting of Ambassadors of Portugal with government officials and representatives of government, the academic world, the business community and the several strategic sectors to analyze and reflect on the most relevant topics of interest to the Portuguese foreign policy.
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Fórum Anual dos Vinhos de Portugal 2024 - Apresentações

A ViniPortugal realizou Fórum Anual dos Vinhos de Portugal no Teatro José Lúcio da Silva, em Leiria, no dia 28 de Novembro.

O Programa deste ano debateu a “Situação actual do sector”, abordou o “Plano Estratégico 2030”, a apresentação pelo IVV dos dados mais recentes das Exportações bem como a evolução do mercado nacional. Como habitualmente dermos a conhecer os Planos Sectoriais de Promoção Internacional para o ano de 2025, articulados entre a ViniPortugal e as Entidades Certificadoras.


10h30: Abertura (Frederico Falcão, Presidente da ViniPortugal)

10h45: Os Mercados dos Vinhos de Portugal (Maria João Real Dias, IVV)

As Exportações 2023 e 2024: dados mais recentes

O Mercado Nacional: evolução, expectativas e condicionantes

11h15: “Plano Estratégico 2030” (Frederico Falcão, Presidente da ViniPortugal)

11h45: Debate

12h00: “Situação actual do sector”

Moderação: ViniPortugal

Oradores: Jorge Monteiro (ACIBEV), Luis Mira (CAP), António Mendes (FENADEGAS), Francisco Toscano Rico (ANDOVI)

13h10: O Enoturismo(Lídia Monteiro, Turismo de Portugal)

13h30: Almoço

15h00: Campanha VITÆVINO (Ana Isabel Alves, ACIBEV)

15h15: Mesa Redonda Plano de Marketing e Promoção para 2025

Oradores: IVDP, CVRs e ViniPortugal

Plano IVDP

Plano CVR Vinhos Verdes

Plano CVR Dão

Plano ViniPortugal

16h40: Debate

16h55:Entrega de prémios CNOIV

Prémio Distinção CNOIV 2024- ENOLOGIA

Prémio Distinção CNOIV 2024- 1 VITICULTURA

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17h30: Encerramento do Fórum (Francisco T. Rico, Presidente da ANDOVI; João Moura, Sec. Estado da Agricultura)


Conforme em anos anteriores, o Fórum Anual Vinhos de Portugal 2024 foi transmitido em canal aberto no Facebook da ViniPortugal e no YouTube Wines of Portugal.


Poderão assistir em:

YOUTUBE | Fórum Anual Vinhos de Portugal 2024

https://youtube.com/live/48ick-TiDW4?feature=share

FACEBOOK | Fórum Anual Vinhos de Portugal 2024

https://fb.me/e/4jNprgKG5


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