The Wines of Portugal reach the Monopoly of Canada
16 October 14
Workshops and dinner pairing promoted by SAQ - Société des alcools du Québec, during October 18,19, 21 and 22, in Montreal and Québec City.
The ViniPortugal organizes four workshops pairing harmonized dinners for the collaborators and consulters of SAQ - Société des Alcools du Québec, the enterprise which is responsible for the trade in alcoholic beverages, in the interior of Québec province. The actions will be held in the October 18, 19, 21 and 22, in the center and suburban area of Montreal and Québec city. The aim is to increase the awareness about the Portuguese wines, as well as to boost sales of the brands which are distributed in Québec. The excellent receptivity and interest of the SAQ consulters, in the last year, about the Portuguese wines encouraged ViniPortugal to expand this action to the center and suburban area of Montreal and Québec city. In this way, will occur four dinners harmonized with 10 Portuguese wines, in parallel to the Portuguese wines promotional action, in the SAQ stores. The event will include three hours of workshops, for the two the groups/locals, and should host 50 people from each city, which makes a total of 100 employees of SAQ.