Norway supports the promotion of Wines of Portugal
29 September 14
Annual Tasting, in Oslo next 13th October
The event organized by ViniPortugal aims the promotion of Portuguese wines amongst the Nordic market. In this way, the annual tasting will be held at Hotel Continental in Oslo, 13th starting at 9pm. About 38 Portuguese winemakers will attend the wine tasting with the purpose to create awareness, amongst the Norwegian monopoly, trade, media and wine clubs about Portuguese wine. One hour before the wine tasting, is going to happen a Master Class about Portuguese wines for 30 professionals with the aim to fortify the educational factor in the Nordic market. The event has the purpose to capitalize new trade partnerships, increasing the knowledge and awareness about Portuguese Wines. Jorge Monteiro, ViniPortugal CEO, explains that “It’s becoming essential to develop a mechanism to promote the Portuguese Wines in this market, continuing the project which has been built. The Annual Tasting is an important opportunity for the Portuguese wines, which keep challenging themselves in this market that is conditioned by state monopoly, which imposes some limits to alcoholic beverages’ promotion and sales”.
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