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Portuguese wines are going to China
Economy
6 March 14
Roadshow CAWS is an event to promote Portuguese wines. Wines tastings will be held in Xiamen, Shanghai and Beijing on 10th, 12th and 14th March, respectively.
The Portuguese wine tastings are a Viniportugal initiative, together with China Associations for Importers & Exporters of Wine & Spirits (CAWA), an entity that reports to Chinese Ministry of Commerce. The wine tastings aim to promote Portuguese wines in these tree Chinese cities and show to 400 wine professionals, importers, distributors and journalists the quality and diversity of Portuguese wines. Roadshow CAWS it’s the beginning of the Wines of Portugal marketing campaign for China in 2014. Beyond these wine tastings, it’s being prepared several workshops to improve Portuguese wines information in this market. Jorge Monteiro, ViniPortugal CEO, states “in 2014, China is still a priority market to Portuguese wines, remaining as the fifth main market for Portuguese wines, outside European market. Covering Hong Kong and Macau, this market represents nearly € 20 million in value to wine exports”. Program Xiamen Wine Tasting| 10th March Location: Pan Pacific Hotel | Schedule: 1.30 pm to 5 pm Shanghai Wine Tasting | 12th March Location: Renaissance Shanghai Pudong Hotel | Schedule: 1.30 pm to 5 pm Beijing Wine Tasting | 14th March Location: The Peninsula Hotel | Schedule: 12.30 pm to 5.30 pm Closing Dinner at Xiulan Xiaoguan restaurant (6.30 pm)
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