BMW Munich is the Wines of Portugal Experience venue. The event is a glamorous wine tasting targeted to German consumers to promote Portuguese wines in Germany. According to Jorge Monteiro, ViniPortugal CEO, “It’s important to promote Portuguese wine in Munich, because this region stands out for its high purchasing power and inhabitants love for wine and food. Besides, Germany remains one of the world's largest wine importer and it’s a priority market for Portuguese wine exports, since it’s the 7th export destination for Portuguese wines in global and the second destination for table wines, with a growth of 11, 7% of the value of exports in 2012." “ViniPortugal organizes a wine tasting in the Bavaria largest city and the third in Germany, thanks to the Wines of Portugal Experience in BMW 2012 success that highlighted the interest and curiosity about Portuguese wines”, adds the ViniPortugal CEO.