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Portuguese Wines Rise In U.S. As Domestic Market Struggles
Economy
23 July 13
With Portugal’s domestic wine market challenged by the country’s ongoing economic crisis, Portuguese winemakers have been casting their sights abroad—and finding solid growth in export markets like the U.S. According to Impact Databank, Portugal’s bottled table wine shipments to the U.S. have increased by roughly one-third since 2006, rising 3.4% to 1 million cases last year. One Portuguese player, Alentejo-based Esporão, has been intensifying its efforts in the U.S. lately. The company—whose wines are imported by Aidil Wines in the East and Vinum Importing in the West—opened 10 new U.S. markets this year and is now in 40 states. In particular, its entry into California and a placement of its Monte Velho red ($11 a 750-ml.) at Whole Foods have helped grow U.S. volume by 13% year-to-date through June, says global sales director Diogo Melo e Castro. In addition to Monte Velho, Esporão’s brand portfolio also includes Alandra ($8) and Esporão Reserva ($15) and sells around 60,000 cases in the U.S. annually. “Portugal is progressing from being seen as an exotic wine region to a more serious part of the market,” says Castro. “We want to speed that development.” In prior years, Esporão exported around one-third of its 1.3-million-case production; now, owing to Portugal’s economic difficulties and a sharper focus on exports, the company sends about two-thirds of production abroad. Leading Portuguese winemaker Sogrape is also rapidly expanding its U.S. business—both through its own Evaton Inc. unit and Pernod Ricard USA, which markets its Sandeman Ports. Evaton, based in Connecticut, handles Sogrape’s Gazela, Mateus and Grão Vasco brands from Portugal (its portfolio also includes non-Portuguese Sogrape labels like Finca Flichman and agency brands like Ramazzotti). Gazela, specializing in Vinho Verde at under $10 a bottle, was up 9% to 95,000 cases in the U.S. last year, and has more than tripled since 2006. “Gazela is developing well, and we’re convinced it will continue to grow,” says Júlio Martins, Sogrape’s international sales and marketing director. “We think the brand and the light Vinho Verde style fit perfectly with the U.S. consumer.” On the Port side, Sogrape has been working with Pernod to premiumize Sandeman and extend its reach into new audiences and consumption occasions, like cocktails. “We’ve been seeding for years, and Portuguese wines are now seeing positive signs at the consumer level,” Martins says. “It’s encouraging, but there’s still more work to do.”
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Press Release ViniPortugal

Fórum Anual dos Vinhos de Portugal 2024 - Apresentações

A ViniPortugal realizou Fórum Anual dos Vinhos de Portugal no Teatro José Lúcio da Silva, em Leiria, no dia 28 de Novembro.

O Programa deste ano debateu a “Situação actual do sector”, abordou o “Plano Estratégico 2030”, a apresentação pelo IVV dos dados mais recentes das Exportações bem como a evolução do mercado nacional. Como habitualmente dermos a conhecer os Planos Sectoriais de Promoção Internacional para o ano de 2025, articulados entre a ViniPortugal e as Entidades Certificadoras.


10h30: Abertura (Frederico Falcão, Presidente da ViniPortugal)

10h45: Os Mercados dos Vinhos de Portugal (Maria João Real Dias, IVV)

As Exportações 2023 e 2024: dados mais recentes

O Mercado Nacional: evolução, expectativas e condicionantes

11h15: “Plano Estratégico 2030” (Frederico Falcão, Presidente da ViniPortugal)

11h45: Debate

12h00: “Situação actual do sector”

Moderação: ViniPortugal

Oradores: Jorge Monteiro (ACIBEV), Luis Mira (CAP), António Mendes (FENADEGAS), Francisco Toscano Rico (ANDOVI)

13h10: O Enoturismo(Lídia Monteiro, Turismo de Portugal)

13h30: Almoço

15h00: Campanha VITÆVINO (Ana Isabel Alves, ACIBEV)

15h15: Mesa Redonda Plano de Marketing e Promoção para 2025

Oradores: IVDP, CVRs e ViniPortugal

Plano IVDP

Plano CVR Vinhos Verdes

Plano CVR Dão

Plano ViniPortugal

16h40: Debate

16h55:Entrega de prémios CNOIV

Prémio Distinção CNOIV 2024- ENOLOGIA

Prémio Distinção CNOIV 2024- 1 VITICULTURA

Prémio Distinção CNOIV 2024- 2 VITICULTURA

Prémio Inovação CNOIV 2024

17h30: Encerramento do Fórum (Francisco T. Rico, Presidente da ANDOVI; João Moura, Sec. Estado da Agricultura)


Conforme em anos anteriores, o Fórum Anual Vinhos de Portugal 2024 foi transmitido em canal aberto no Facebook da ViniPortugal e no YouTube Wines of Portugal.


Poderão assistir em:

YOUTUBE | Fórum Anual Vinhos de Portugal 2024

https://youtube.com/live/48ick-TiDW4?feature=share

FACEBOOK | Fórum Anual Vinhos de Portugal 2024

https://fb.me/e/4jNprgKG5


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Press Release ViniPortugal

28 November 24

Fórum Anual dos Vinhos de Portugal 2024
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