The promotion of Portuguese wines continues to stay focused in the USA market, namely attending the events SF Chefs (from 29th July to 4th Agust) and Outside Lands Music Festival (from 9th to 11th Agust). The booth events are in San Francisco. Although they have different targets, the two events celebrate the summer and are excellent venues to promote Portuguese wine tastings and talk about Portuguese wines diversity, complexity and quality. The SF Chefs is a food and wine festival in the mythical Union Square and welcomes 7,500 visitors. In the festival, Eugénio Jardim will lead two workshops about Portuguese wines: 3rd and 4th August from 10am to 11am. The Outside Lands Music Festival held at Golden Gate Park celebrates the San Francisco lifestyle in a weekend with 60 music performances and attracting 150,000 music fans. The festival is also well-known to renew the festival’s experience.