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Wines of Portugal in Brazil until next September
Economy
15 April 13
ViniPortugal is preparing a Sommelier Competition about Portugal, City Tastings and workshops.
Until September, Wines of Portugal will be in several Brazilian cities to promote Portuguese wines (26 events in total). ViniPortugal had planned city tastings for opinion makers and workshops about Portuguese wines for Horeca and off trade professionals. All the events are free and registrations should be made via e-mail. ViniPortugal strengths the training sessions in Brazil, started in 2012, and introduces a new level in training, to provide a deeper understanding of Portuguese wines to Horeca and off trade professionals, who are important opinion makers to consumers. About 800 professional will attend the 26 training sessions. Each one lasts 6 hours and features lessons about Portuguese wines and a guided wine tasting of several wines. The best students will be award with a try to Portugal. ViniPortugal also organizes City Tastings targeted to Brazilian press and opinion makers. City Tastings are dinners prepared by great Brazilian and Portuguese chefs where all food served is paired with Portuguese wines. The Sommelier Competition, which happens for the first time, is the outstanding event in Brazilian promotion campaign. The competition, created in association with two professional education institutions in Brazil - São Paulo SENAC and Rio de Janeiro, aims to attract the sommelier’s attention to Portuguese wines and use their influence to spread the wine consumption next to Brazilians, which are very interested in foreign wines and have a positive history connection to Portugal. Jorge Monteiro, ViniPortugal CEO, affirms that "Brazil is a market where Portugal has a positive image, but it’s necessary to keep investing in trained professionals: sommeliers, chefs, journalists and trade. Although Brazil is a very attractive market and Portugal is the fourth wine provider to this market, it’s important to know that Portuguese wines are competing not only with countries like Chile or Argentina, but also with other European wines". "Portuguese wines have a high potential in this market, because Brazilians are interested in wine and try to find different flavors and new wine experiences. Professionals and consumers should be delight by Portuguese wine quality and grape varieties. Portuguese wines embody different terroirs than our competitors and this world of difference should stand out with a well-organized and persistent communication and training plan", says the ViniPortugal CEO.
Lastest News

Press Release ViniPortugal

Fórum Anual dos Vinhos de Portugal 2024 - Apresentações

A ViniPortugal realizou Fórum Anual dos Vinhos de Portugal no Teatro José Lúcio da Silva, em Leiria, no dia 28 de Novembro.

O Programa deste ano debateu a “Situação actual do sector”, abordou o “Plano Estratégico 2030”, a apresentação pelo IVV dos dados mais recentes das Exportações bem como a evolução do mercado nacional. Como habitualmente dermos a conhecer os Planos Sectoriais de Promoção Internacional para o ano de 2025, articulados entre a ViniPortugal e as Entidades Certificadoras.


10h30: Abertura (Frederico Falcão, Presidente da ViniPortugal)

10h45: Os Mercados dos Vinhos de Portugal (Maria João Real Dias, IVV)

As Exportações 2023 e 2024: dados mais recentes

O Mercado Nacional: evolução, expectativas e condicionantes

11h15: “Plano Estratégico 2030” (Frederico Falcão, Presidente da ViniPortugal)

11h45: Debate

12h00: “Situação actual do sector”

Moderação: ViniPortugal

Oradores: Jorge Monteiro (ACIBEV), Luis Mira (CAP), António Mendes (FENADEGAS), Francisco Toscano Rico (ANDOVI)

13h10: O Enoturismo(Lídia Monteiro, Turismo de Portugal)

13h30: Almoço

15h00: Campanha VITÆVINO (Ana Isabel Alves, ACIBEV)

15h15: Mesa Redonda Plano de Marketing e Promoção para 2025

Oradores: IVDP, CVRs e ViniPortugal

Plano IVDP

Plano CVR Vinhos Verdes

Plano CVR Dão

Plano ViniPortugal

16h40: Debate

16h55:Entrega de prémios CNOIV

Prémio Distinção CNOIV 2024- ENOLOGIA

Prémio Distinção CNOIV 2024- 1 VITICULTURA

Prémio Distinção CNOIV 2024- 2 VITICULTURA

Prémio Inovação CNOIV 2024

17h30: Encerramento do Fórum (Francisco T. Rico, Presidente da ANDOVI; João Moura, Sec. Estado da Agricultura)


Conforme em anos anteriores, o Fórum Anual Vinhos de Portugal 2024 foi transmitido em canal aberto no Facebook da ViniPortugal e no YouTube Wines of Portugal.


Poderão assistir em:

YOUTUBE | Fórum Anual Vinhos de Portugal 2024

https://youtube.com/live/48ick-TiDW4?feature=share

FACEBOOK | Fórum Anual Vinhos de Portugal 2024

https://fb.me/e/4jNprgKG5


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Press Release ViniPortugal

28 November 24

Fórum Anual dos Vinhos de Portugal 2024
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