New York and San Francisco will hold two Wines of Portugal events tomorrow (New York) and next Thursday (San Francisco). The Portuguese producers (37 in total) will look for importers and distributers to increase the Wines of Portugal visibility and import more wines to the U.S., which happens to be a priority market to ViniPortugal. These events are an invitation to taste and learn more about Portuguese wines. Also, each wine producer can have private sessions with importers and distributers to develop contacts and future business. The initiatives are called “Find Importer” and there you will find both new wine producers and more established ones that want to increase exports of Portuguese wines to USA, one of the largest (and also difficult) markets in the world. To Jorge Monteiro, Viniportugal CEO, “the main buyers in this market are open to buy Portuguese wines, since they are aware of the north American more valuing wine reviews. Hence, these initiatives aim to break down barriers and show quality Portuguese wine producers that are unfamiliar to the U.S. market“.