The Douro wine players propose to all Portuguese people a toast with Porto also bearing in mind the celebration of European Day of Wine Tourism. Douro wine region was classified as World Heritage Site on December 14, 2001 and the initiative a "Toast to Portugal and to the Portuguese" starts the celebrations. The toast is supposed to take place in various restaurants, shops, bars and places around the country at 1pm. At 8pm it’s time to promote the consumption of port wine at home in a toast with family, friends and neighbors. The toast’s photos could be shared in the Facebook event page.