With constant increase on alcohol duty and the current economic situation this can be seen as a very encouraging growth. In November, Danny Cameron, chairman of the Association of Portuguese Wine Importers (APWI) UK, said that these figures endorse what the importers have said during the year: that retailers and restaurants saw that the consumer is taking Portuguese wine much more seriously and responded by providing a much greater variety of Portuguese wine. Portugal's fabulous vinous diversity also means that this should be just the start of the UK wine-drinkers' journey of discovery.