The Western Canadian market was recently introduced to some of Portugal's finest wines. The Group of Seven visit, was hosted by the Consulate of Portugal in Edmonton and the Portugal Canada Chamber of Commerce and Industry.
The wine tasting drew in over 120 industry representatives and discerning consumers to the Sutton Place Hotel in Edmonton, Alberta. The tasting featured preferred wines from among the Alentejo, Bairrada, Beiras, Dão, Douro, Setúbal and Vinho Verde regions of Portugal. The tasting was followed by a Capital Wine Club Dinner, where the Sutton Place Hotel's distinctive chefs featured the Group of Seven's wines paired with decadent Western Canadian cuisine. The Group of Seven is participating in a three-year promotional campaign, partially sponsored by the European Union to raise the profile of Portuguese wines in Canada, the United States and Brazil. The group’s visit coincides with the launch of the Chamber’s most recent campaign to promote Portuguese products throughout Canada. The Portugal Canada Chamber of Commerce and Industry is a non-profit organization that promotes and facilitates bilateral trade, investment and business development between Canada, Portugal and Portuguese-speaking countries. The Chamber has recently expanded its services with a more integrated, multi-channel marketing approach to support businesses and organizations affiliated with or interested in Portugal and the Portuguese-Canadian market. Anticipated Chamber-hosted events for 2011 include a golf tournament to coincide with Portugal Day celebrations in June, and a Micro and Nanotechnology mission to the Province of Alberta in October.