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Portuguese winemakers urged to band together
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13 December 10
Portuguese winemakers have been urged to work together to raise awareness of their country and their products.
At Wines of Portugal International Conference in Porto, British wine writers Charles Metcalfe and Jancis Robinson MW both said it made little sense for still wines to be promoted separately from port and Madeira. The conference was focused on Touriga Nacional, but both critics said Portugal needs to do more to promote its wealth of other indigenous varieties. Metcalfe said: "I feel very strongly that Portugal has not projected a strong enough image to the outside world, and in a sense that's one of its charms. "In this noisy world Portugal's quiet message is overwhelmed by most of the others. One of the ways to overcome this is for all of Portugal's sectors to work together - wine, gastronomy, sport, tourism and so on." He added: "I'm really delighted you're shouting about Touriga Nacional. I've also tasted very good Touriga Nacional from Australia and Argentina - you mustn't let other countries run away with this most Portuguese of grapes." Robinson said: "There's a new fascination for heritage varieties. There's enormous cachet in having your own indigenous variety that's already at home in your region. You in Portugal are ideally placed to take advantage of this current fashion." Robinson praised the fresh style of modern Portuguese wines, and said she was excited about the potential of many white varieties, and urged producers not to uproot less fashionable vines to take advantage of the current focus on Touriga Nacional. She said the generic bodies representing Portugal's three main wine styles needed to work in partnership. "OK, historically there have been huge divides between port, Madeira and table wine but the trade and the consumer could not care less about that," she told delegates.
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Press Release ViniPortugal

Fórum Anual dos Vinhos de Portugal 2024 - Apresentações

A ViniPortugal realizou Fórum Anual dos Vinhos de Portugal no Teatro José Lúcio da Silva, em Leiria, no dia 28 de Novembro.

O Programa deste ano debateu a “Situação actual do sector”, abordou o “Plano Estratégico 2030”, a apresentação pelo IVV dos dados mais recentes das Exportações bem como a evolução do mercado nacional. Como habitualmente dermos a conhecer os Planos Sectoriais de Promoção Internacional para o ano de 2025, articulados entre a ViniPortugal e as Entidades Certificadoras.


10h30: Abertura (Frederico Falcão, Presidente da ViniPortugal)

10h45: Os Mercados dos Vinhos de Portugal (Maria João Real Dias, IVV)

As Exportações 2023 e 2024: dados mais recentes

O Mercado Nacional: evolução, expectativas e condicionantes

11h15: “Plano Estratégico 2030” (Frederico Falcão, Presidente da ViniPortugal)

11h45: Debate

12h00: “Situação actual do sector”

Moderação: ViniPortugal

Oradores: Jorge Monteiro (ACIBEV), Luis Mira (CAP), António Mendes (FENADEGAS), Francisco Toscano Rico (ANDOVI)

13h10: O Enoturismo(Lídia Monteiro, Turismo de Portugal)

13h30: Almoço

15h00: Campanha VITÆVINO (Ana Isabel Alves, ACIBEV)

15h15: Mesa Redonda Plano de Marketing e Promoção para 2025

Oradores: IVDP, CVRs e ViniPortugal

Plano IVDP

Plano CVR Vinhos Verdes

Plano CVR Dão

Plano ViniPortugal

16h40: Debate

16h55:Entrega de prémios CNOIV

Prémio Distinção CNOIV 2024- ENOLOGIA

Prémio Distinção CNOIV 2024- 1 VITICULTURA

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17h30: Encerramento do Fórum (Francisco T. Rico, Presidente da ANDOVI; João Moura, Sec. Estado da Agricultura)


Conforme em anos anteriores, o Fórum Anual Vinhos de Portugal 2024 foi transmitido em canal aberto no Facebook da ViniPortugal e no YouTube Wines of Portugal.


Poderão assistir em:

YOUTUBE | Fórum Anual Vinhos de Portugal 2024

https://youtube.com/live/48ick-TiDW4?feature=share

FACEBOOK | Fórum Anual Vinhos de Portugal 2024

https://fb.me/e/4jNprgKG5


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28 November 24

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