Wines of Portugal will be present for the first time at what is one of the largest trade fairs for the wine sector in Latin America, Wine South America, whose 5th edition takes place from 6 to 8 May in Bento Gonçalves, in the heart of Serra Gaúcha, Brazil.

The Wines of Portugal brand will represent 11 national producers, each with a counter dedicated to their brand, reinforcing the positioning of Portuguese wine on the international scene, particularly in a strategic market like Brazil.

Wine South America (WSA) is one of the main meeting points for producers, importers, distributors and other professionals in the sector. This year, more than 360 brands from 20 countries are expected to attend and around 7,000 visitors are expected. Wines of Portugal presence at the fair is a unique opportunity to strengthen commercial relations, raise awareness of Portuguese wines and explore new business opportunities on the South American continent.

Frederico Falcão, President of ViniPortugal, said: ‘The presence of the Wines of Portugal at Wine South America is a strategic step in strengthening our internationalisation. We want to continue affirming the excellence, diversity and authenticity of Portuguese wines in the main markets. Brazil, in particular, is a key partner, currently occupying third place in national exports. In 2024, we recorded sales of around 85.8 million euros and 28.5 million litres, figures that reflect the country's international presence.