Wines of Portugal is organizing a Tasting in Seoul, South Korea, on June 25. This initiative is part of the strategy to strengthen the international reputation of the Wines of Portugal brand, with the aim of promoting the excellence and diversity of Portuguese wines to professionals in the sector and South Korean consumers.

The tasting is aimed at producers with and without distribution in the market, and around 150 professionals and 100 consumers are expected to take part. The initiative includes scheduled B2B meetings between 10 Portuguese producers and 10 local importers, creating an opportunity to foster new business and partnerships.

One of the highlights of the event will be the Technical Seminar led by Sofia Salvador, Wine Educator at Wines of Portugal, aimed at 40 professionals. The seminar aims to deepen knowledge about the national wine offer, promoting recognition of the regions, grape varieties and profiles that characterize Portuguese wines.

The Wines of Portugal Tasting in Seoul is another initiatives to consolidate the presence of Portuguese wines in strategic international markets such as South Korea, where wine consumption has been growing steadily in recent years.

Frederico Falcão, President of ViniPortugal, said: "The organization of these international tastings reinforces our commitment to promoting Portuguese wines in markets with high growth potential. South Korea has shown a growing openness to discovering new origins and wine profiles, and we believe that this event will be decisive in consolidating the presence of the Vinhos de Portugal brand among South Korean professionals and consumers."