Wines of Portugal will once again be present at FINE # Wine Tourism Expo, one of the leading international events dedicated to wine tourism, thus reinforcing Portugal's position as a wine destination of excellence. The 7th edition of this event will take place on 3 and 4 March at the Valladolid Fair in Spain.

Portugal will be represented by a Wines of Portugal stand, which will bring together 20 producers active in the field of wine tourism, representing the diversity, authenticity and excellence of national wine experiences to around 1,000 international professionals from the tourism sector. Among the expected participants are tour operators, travel agents and event organisers from various strategic markets.

The Portuguese presence will include a schedule of B2B meetings pre-arranged through the official FINE platform, promoting qualified contacts and concrete business opportunities for national producers.

“Our presence at this leading wine tourism event reinforces Portugal's position as a producer of excellence, capable of providing a truly complete experience. In addition to offering wines with great personality, authenticity and diversity, Portugal stands out for its rich history, the uniqueness of its wine regions and a cultural identity deeply linked to the territory,‘ says Frederico Falcão, Wines of Portugal CEO. ’Today, many consumers are looking for more than just a product; they are looking for authenticity, a connection to their origins and memorable experiences. It is precisely this combination of wine, heritage, gastronomy, landscape and hospitality that makes Portugal an increasingly valued wine tourism destination internationally," he adds.

Participation in FINE #Wine Tourism Expo is part of Wines of Portugal commitment to promoting Portuguese wines and raising the international profile of wine tourism as a priority area for external promotion, strengthening the link between wine, territory, culture and sustainability.