In 2023, Portuguese wine exports reached 928 million euros in value and 319 million in litres, according to figures released by ViniPortugal. There was an increase in the average price per litre to 2.90 euros, which was 0.66% more than in the same period last year.
With regard to the total value of exports, it can be seen that within the European Union, Portuguese wines totalled 407 million euros (down 2.40% in value and 3.35% in volume) and third countries accounted for 521 million euros (down 0.17% in value and 0.54% in volume)..
In terms of markets, France was the country that imported the most Portuguese wines, with a value of 103 million euros, followed by the USA with a value of 100 million euros. In third place was the United Kingdom with 88 million euros.
In 2023, the Brazilian market grew exponentially in terms of Portuguese wine exports with 80 million euros, 9 million euros more than in 2022, making it the largest destination for Portuguese wines, if we don't consider Port wine. In a market where imports grew by around 1%, Portugal achieved good growth of around 8%, unlike Chile and Argentina, which saw their exports to Brazil fall.
"As we had already predicted and largely due to the global context we are experiencing, exports of Portuguese wines fell slightly in 2023, but less than expected. The world wine trade fell sharply in 2023, for a variety of reasons (inflation, interest rates, rising living costs, two wars, economic instability in families, among other factors), which meant that our exports fell. Even so, the figures for our global competitors point to much greater falls than ours, meaning that, despite everything, Portugal has increased its share of the global wine market.”, says Frederico Falcão, president of ViniPortugal.
It should be noted that exports without Port wine are in line with 2022, i.e. 620 million euros and 263 million in volume, a difference of 0.492 million euros compared to the same period last year. The main markets were, in descending order, Brazil, the USA and the UK.
Press Release ViniPortugal
A ViniPortugal realizou Fórum Anual dos Vinhos de Portugal no Teatro José Lúcio da Silva, em Leiria, no dia 28 de Novembro.
O Programa deste ano debateu a “Situação actual do sector”, abordou o “Plano Estratégico 2030”, a apresentação pelo IVV dos dados mais recentes das Exportações bem como a evolução do mercado nacional. Como habitualmente dermos a conhecer os Planos Sectoriais de Promoção Internacional para o ano de 2025, articulados entre a ViniPortugal e as Entidades Certificadoras.
10h30: Abertura (Frederico Falcão, Presidente da ViniPortugal)
10h45: Os Mercados dos Vinhos de Portugal (Maria João Real Dias, IVV)
As Exportações 2023 e 2024: dados mais recentes
O Mercado Nacional: evolução, expectativas e condicionantes
11h15: “Plano Estratégico 2030” (Frederico Falcão, Presidente da ViniPortugal)
11h45: Debate
12h00: “Situação actual do sector”
Moderação: ViniPortugal
Oradores: Jorge Monteiro (ACIBEV), Luis Mira (CAP), António Mendes (FENADEGAS), Francisco Toscano Rico (ANDOVI)
13h10: O Enoturismo(Lídia Monteiro, Turismo de Portugal)
13h30: Almoço
15h00: Campanha VITÆVINO (Ana Isabel Alves, ACIBEV)
15h15: Mesa Redonda Plano de Marketing e Promoção para 2025
Oradores: IVDP, CVRs e ViniPortugal
16h40: Debate
16h55:Entrega de prémios CNOIV
Prémio Distinção CNOIV 2024- ENOLOGIA
Prémio Distinção CNOIV 2024- 1 VITICULTURA
Prémio Distinção CNOIV 2024- 2 VITICULTURA
17h30: Encerramento do Fórum (Francisco T. Rico, Presidente da ANDOVI; João Moura, Sec. Estado da Agricultura)
Conforme em anos anteriores, o Fórum Anual Vinhos de Portugal 2024 foi transmitido em canal aberto no Facebook da ViniPortugal e no YouTube Wines of Portugal.
Poderão assistir em:
YOUTUBE | Fórum Anual Vinhos de Portugal 2024
https://youtube.com/live/48ick-TiDW4?feature=share
FACEBOOK | Fórum Anual Vinhos de Portugal 2024