Wines of Portugal increase the promotion in USA
20 October 14
Annual tastings today and Wednesday, in Boston and New York
The Portuguese wines return to USA with two annual tastings, organized by ViniPortugal. These events aim to increase the knowledge and awareness about the Portuguese wines in this market. The first tasting will be held today, October 20, in the Boston Harbor Hotel, Boston. Next Wednesday will occur the second annual tasting in Prince George Ballroom, New York. These tastings succeed others which occurred in May, in San Francisco and Chicago. Initiatives such as these demonstrate the concern of ViniPortugal to reach a greater number of large cities in the USA. In fact, San Francisco and New York are the most emblematic cities in the American wine market so it was absolutely necessary this territorial extension. In 2014 the exports of Portuguese wine for the USA increased 9,4% in value.