Portuguese wines heading to USA
5 June 12
Viniportugal organizes three wine tastings under the Wines of Portugal brand to promote Portuguese wines in USA.
In the sixth largest market for exports in value and 12th for the higher average price in the ranking of the 25 largest export markets for wines from Portugal, Viniportugal has prepared three events in the following cities: New York (June, 6th), Miami (June, 12th) and San Francisco (yesterday). A total of 93 Portuguese winemakers are attending the wine tastings regarding the advantages to stay close to the final consumers and promoting partnerships with local distributors, importers, sommeliers and journalists in order to improve the consumption of Portuguese wines. Jorge Monteiro, ViniPortugal CEO explains that "The Portuguese wine is a different wine, based on the diversity and uniqueness of Portuguese grape varieties, which is associated with a very consistent quality and a good value for money". "The United States of America is a market with high potential and growth opportunities for Portuguese wines. USA is of the largest investment of the international promotion of Portuguese wine, because is a major export market for Portuguese wines. It is expected that Portuguese wines export to USA grow about 40% by 2014. It is also interesting to reminder the positive reviews about Portuguese wines by wine experts" refers Jorge Monteiro.