Event description
With the aim of strengthening the notoriety of Portuguese wines in the Angolan market and promote an increase in sales, Wines of Portugal will produce a high impact communication campaign on TV Zimbo, leader in the information area with 52% share.
The action consists in the creation of a weekly 2 minutes program about Portuguese wines, in prime time, right after the "Telejornal" (News) on Thursdays, between May 5 and July 21, presented by Sebastião Vemba and developed in partnership with the Portuguese wine critic Luís Lopes.
Each program is exclusive to one wine brand, and 12 episodes are scheduled to take place over 12 weeks.
