Event description
In accordance with the 2025 Promotion Plan defined for the UK market, Wines of Portugal will organize the Wines of Portugal Academy for Sommeliers – Level II – in London. This event will take place on November 3, 2025, at The Caledonian Club, a central and accessible venue in London, very close to the Portuguese Embassy in that city.
We know that sommeliers are one of the most difficult audiences to attract to events and that what motivates them most is constantly updating their knowledge. It is with this in mind that we will organize this training course, aimed at around 30 sommeliers in London – specifically those who have already completed the Beginner level of this course, taught in March 2024, but also those who already have a solid knowledge of Portuguese wines and want to deepen it. As was the case in 2024 with the Beginner level, this course will be taught by Sofia Salvador, Wines of Portugal Wine Educator, as a continuation of the Beginner level. It will be a longer course than the Beginner level – a total of 6 hours – and strategically held on a Monday, when sommeliers usually have the day off and are therefore available to attend this type of training.
Objectives of this course in the market:
- Identify and create business opportunities for Economic Agents in the UK market, specifically in the premium On Trade segment.
- Increase awareness of Portuguese wines in a segment that is very interesting for Portuguese wines.
- Increase presence in top and mid/high-end restaurants.
- Strengthen the WPT brand in the premium On Trade, reinforcing and/or consolidating the distinctive positioning of Portuguese wines.
- Expand the network of Portuguese wine ‘ambassadors’ in order to reinforce the presence and recommendation of Portuguese wines and ensure a good understanding.
