Event description
As part of the 2025 Promotion Plan and with the aim of identifying new business opportunities for Portuguese wine producers — both those already distributed and those seeking distribution — Wines of Portugal will, for the first time, host a Roadshow across three Benelux cities:
- October 26 (Sunday) – Brussels
- October 27 (Monday) – Amsterdam
- October 28 (Tuesday) – Luxembourg
The tastings will be targeted at both wine professionals and consumers, with the goal of welcoming around 120 on- and off-trade professionals and 80 wine enthusiasts in each city.
Each event will feature a dynamic programme of parallel activities, including seminars, a press & sommelier lunch, and live music activations aimed at engaging students, key industry professionals, and top-tier media.
Event venue: Sofitel Europe
Event Schedule:
- 12:30 PM – 2:00 PM: Press & Sommelier Lunch with participating producers
- 1:30 PM – 2:15 PM: Seminar for professionals
- 2:30 PM – 6:00 PM: Walk-around tasting for professionals
- 6:30 PM – 8:00 PM: Consumer tasting
