Event description
Wines of Portugal will be organizing its presence at the largest food and beverage event in the Americas and the largest supermarket trade show in the world, APAS SHOW, from May 18 to 21, in São Paulo, Brazil. This trade show offers absolutely everything that is relevant to the sector, from food and beverages to technology and innovation, including logistics, finance, infrastructure, equipment, and much more. It is a comprehensive event that brings together the largest companies in the national and international production chain, aimed at those who want to do business, network, keep up with news and launches, and share knowledge.
In 2025, APAS SHOW had 900 exhibitors, including more than 200 international exhibitors, spread over five pavilions, totaling an exhibition area of 78,000 m². The event was an excellent opportunity to learn about new products, innovations, and trends in the sector. More than 78,000 people visited the fair, registering a total of 151,984 visits over the course of the event.
In 2026, ViniPortugal intends to repeat its presence at this prestigious fair with a 98 m² “Wines of Portugal” stand and 21 counters/companies.
