Event description
In fulfilment of the Promotion Plan approved for 2024 and with the aim of identifying new business opportunities for producers, with and without distribution in Brazil, Wines of Portugal will once again be present at APAS - the São Paulo Supermarkets Association Trade Fair, which brings together exhibitors from a wide range of suppliers/buyers.
The fair will once again be held at Expo-Center Norte in São Paulo and Wines of Portugal will be located in the red pavilion, Stand 825 - Street P20.
The APAS Show, organised by the São Paulo Supermarkets Association, is recognised as "the largest food and beverage fair in the Americas". The four-day event is totally segmented and focused on strengthening relationships and expanding business, bringing together the entire supermarket chain from Brazil and abroad in São Paulo, with exhibitors from several countries.
In 2023, APAS SHOW brought together 850 exhibitors, more than 200 of them international, spread over five pavilions and 78,000 m² of exhibition space. It is considered a great opportunity to evaluate product launches, the latest news and market trends. Last year, more than 130,000 people visited the fair, totalling 137,487 visits over the course of several days.
