Event description
Given the success of previous editions—which have attracted approximately 100,000 consumers to this event in recent years—Wines of Portugal is partnering with the 13th edition of “Vinhos de Portugal no Brasil,” the largest Portuguese wine event in the country, organized in partnership with the newspapers Público, O Globo, and Valor Econômico.
After 12 successful years in Rio de Janeiro, the event is undergoing a phase of renewal. The goal is to modernize promotional activities and consumer engagement, making the experience more dynamic and interactive. The changes will be evident in the tastings, in the restructuring of the “Tomar um Copo” area, and, most notably, in the social area, which will host the new “Provar Portugal” space: a large communal table for 24 to 30 participants. This will be the setting for moments of cultural, gastronomic, and musical immersion, providing producers and brands with a unique platform to share their excellence with the public.
In 2026, due to the World Cup and with the aim of attracting new wine consumers, the event will kick off in São Paulo at the JK Iguatemi—from May 28 to 30, Thursday through Saturday. In Rio de Janeiro, the event will take place from June 5 to 7 and will be held from Friday to Sunday at the renowned Jockey Club, a venue that offers spacious, open areas with a spectacular view of Corcovado, attracting a discerning and sophisticated audience. A perfect match for an event like Vinhos de Portugal. The event will occupy two grandstands at the Jockey Club.
Over the course of three days (in each city), visitors will have the opportunity to taste Portuguese wines in a tasting area, allowing them to interact with Portuguese producers in an informal setting. There will be opportunities to participate in various side events designed for the occasion, such as the two-and-a-half-hour Tasting Salon exclusively for professionals (on the first morning of the event, with priority access for the trade throughout the first day). The event features the following activities: Tasting Salon, Guided Tastings, Taste Portugal, Have a Drink, and a social area. There will also be a shop in the social area.
The 2025 edition featured a 6-day event, 17,000 visitors, 32 special tastings, and 40 talk shows, offering one of the greatest wine experiences. The audience reached by print media was 30 million, by digital media 40 million, and by word-of-mouth 69 million, with coverage on radio, TV, websites, newspapers, and social media across Brazil.
